The meaning behind the brand logo
In line with our new status as a university college, Allianze University College of Medical Sciences or formerly known as ACMS, now has a new logo.It is hoped that the new branding of the university college will further boost the spirits of everyone in the university and further enhanced our performance in the world of medical education. .
Thus, today on the 23 day of March 2011 we proudly share with the world our new logo.
The meaning behind the brand logo
In line with its new University College status, ALLIANZE UNIVERSITY COLLEGE of Medical Sciences needs rebranding of its entire brand identity with a fresh and vibrant approach, to enable stronger brand association with its target audience. Its new brand logo is created with a colour coded multi-shape approach to create a differentiation for its brand identity to shape the mind of various target audiences with creative ideas.
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Every industry needs continuous ideas to build its continuous growth. This is reflected in the refreshing new brand logo of ALLIANZE UNIVERSITY COLLEGE of Medical Sciences that is created with the silhouette shape of the alphabets 'A'. 'U' and 'C With this multi-shape approach, it will give the target audiences the feeling of a 21st century and modern ALLIANZE UNIVERSITY COLLEGE of Medical Sciences. With such simplicity of shapes, it can also be used in various multimedia presentations to help position the brand identity further.
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With this trendy and refreshed brand logo, ALLIANZE UNIVERSITY COLLEGE of Medical Sciences will definitely stand out from other medical colleges or universities in the market. The entire purpose of this is to always differentiate the Allianze brand from the rest of the medical education brands.
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The meaning behind the brand logotype
To refresh the entire brand identity, a new brand logotype with a freestyle concept is created to give the feel of a contemporary approach, and also to shape the brand identity towards the direction of the brand slogan ideas beyond science.
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With such a subliminal approach in the brand logotype, it will have a stronger brand shaping strategy to captivate the market share of its target audience. This unique approach in the Allianze brand logotype will have a stronger appeal to the pop culture of today's younger generation market as well.
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The meaning behind the brand colours
Royal yellow reflects the prestige and honour of the brand for the health profession. It is a warm yet trendy colour and also represents human compassion and integrity.
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Vibrant blue is the colour used for the brand logo. It is a calm and professional colour, indicating the reliability and integrity of mind a meducator and a doctor must have in order to focus on producing life saving ideas for science, and for the love of life.
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Contemporary pink was chosen for the University College category to indicate the innovative side of the brand colour. Differentiated from the College category, the brand colour brings creativity where the form of ideas beyond science will also be discovered.
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When combined, the three brand colours create a professional, creative and optimistic image for AUCMS and ACMS that is universally appealing.